Winter 2022-23|volume 16|Issue 2

    Steel City Real Estate

    Darla K. Jobkar

    Darla K. Jobkar

    No one does the holiday season like Pittsburgh. With the three rivers, a “golden triangle,” and some of the most diverse, colorful, and vibrant communities to decorate for the season, it goes without saying that December and January in our region is infused with uniqueness and a genuine desire to appreciate the joy of the season.

    In addition to yuletide cheer, Pittsburghers have already gotten an early gift, in the form of the vitality and development in the Strip District! Home sales are on the rise, as well as sale prices. This is proof that our market has continued to flourish. In addition, the Strip’s unemployment rate is 32 percent lower than the national average. The sectors that saw the most employment growth were tech, retail, nonprofits, light manufacturing, and construction.

    Selling your home during the holiday season? Although these months are often overlooked as a prime period in which to sell, this year especially can be a great time for selling, believe it or not. Why? Less inventory; and homebuyers who are looking are serious about finding a home within a specific timeframe. So, sellers, make your home warm and inviting!

    Consider the following tips. Less is best; keep it simple, clean, and cozy. Price it to sell, pay attention to curb appeal, and hire a realtor who utilizes a professional photographer and aerial/drone shots. Make your home safe for showings by clearing the walkways and turning on the lights inside and out.

    Since our local economy continues to do well despite headlines for the rest of the nation and world, and given the fact that real estate is showing signs of continued improvement and promise, it’s definitely time to celebrate the upcoming holidays in style and with gusto. Pittsburgh has treasured holiday traditions that continue to entertain families for generations.

    For some fun ideas this season, check out some of these local places and events. The Strip District’s festive businesses and particularly The Terminal … Holiday Magic—the Winter Flower and Light Show at Phipps Conservatory … Ice skating at the UPMC Rink at PPG Place … Market Square’s Holiday Market … First Night Pittsburgh … and so much more.

    Whatever you decide to do this season, be sure to remember those less fortunate than yourself and to keep your family and friends close. Though the holidays are a time for celebration, they are also the best time of year to consider our blessings and to give thanks to those who make every day special. Merry Christmas, Happy Hanukkah, Happy Kwanza, and my best for a prosperous and healthy New Year!

    Darla K. Jobkar is a full-time, top-producing realtor with Berkshire Hathaway HomeServices. She has been serving the Greater Pittsburgh area for the past 27 years, and she is a Pittsburgh native and a graduate of the University of Pittsburgh. Darla holds the following real estate designations: Certified Residential Specialist, Accredited Buyer’s Representative, and graduate of the Realtor’s Institute. For more information about the Darla K. Jobkar Real Estate Team, visit her website at or the Berkshire website, And follow Darla at and